Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for building seamless customer experiences? Boomering Inc. is seeking a talented Digital Growth and CRM Specialist to join our high-performing team. In this role, you will be the architect behind our lead generation funnels and customer lifecycle journeys.
You will play a pivotal role in optimizing our digital ecosystem, ensuring that every touchpointâfrom initial lead acquisition to long-term retentionâis measured, analyzed, and optimized for maximum conversion. If you thrive in a Work-From-Home environment and are looking for a mid-shift role that offers growth, autonomy, and the chance to own your marketing stack, we want to hear from you.
Tanggung Jawab
- Develop and execute end-to-end digital growth strategies to drive lead generation and customer acquisition.
- Manage and optimize CRM workflows, including automation, segmentation, and personalized email nurturing campaigns.
- Analyze conversion funnels across multiple digital channels to identify bottlenecks and implement data-backed improvements.
- Collaborate with cross-functional teams to align marketing automation efforts with overall business growth targets.
- Conduct A/B testing on landing pages, calls-to-action, and marketing assets to maximize performance metrics.
- Monitor and report on key growth KPIs, providing actionable insights to stakeholders.
- Maintain database hygiene and ensure CRM best practices are followed across all marketing activities.
Kualifikasi
- At least 3-5 years of experience in digital marketing, growth hacking, or CRM management.
- Proficiency in leading CRM platforms (e.g., Salesforce, HubSpot, ActiveCampaign, or similar).
- Strong understanding of marketing automation, lead scoring, and customer journey mapping.
- Advanced analytical skills with experience using tools like Google Analytics, Hotjar, or similar tracking software.
- Proven track record of improving conversion rates and managing digital ad spend effectively.
- Excellent communication skills with the ability to translate complex data into clear strategic narratives.
- Must be capable of working a mid-shift schedule in a remote setting with minimal supervision.