Deskripsi Pekerjaan
Are you a creative digital strategist looking to make a tangible impact? AMK RESOURCES is seeking a results-driven Digital Marketer to join our growing team in Ipoh, Perak. In this pivotal role, you will serve as the architect of our online presence, focusing specifically on paid media strategy and high-volume lead generation.
Your primary responsibility will be to plan, execute, and optimize high-impact campaigns across Facebook, Instagram, and TikTok Ads. You will leverage your creative flair to craft compelling ad copy and visuals that resonate deeply with our target audience, ensuring maximum engagement and a strong return on ad spend. Furthermore, you will own the end-to-lead generation process, utilizing high-converting landing pages and seamless WhatsApp integration to capture and nurture high-quality leads for our sales team.
We are looking for a candidate who is analytical yet creative, capable of translating data into actionable insights to continuously improve campaign performance. If you are passionate about digital marketing and want to drive real business growth in a dynamic environment, we want to hear from you.
Tanggung Jawab
- Plan, execute, and optimize paid advertising campaigns across Facebook, Instagram, and TikTok Ads.
- Design and implement high-converting landing pages to capture leads effectively.
- Manage and nurture leads directly via WhatsApp to ensure timely and professional follow-ups.
- Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
- Collaborate with the creative team to produce engaging ad creatives and persuasive copy.
- Monitor competitor activities and adjust strategies to maintain a competitive edge in the market.
- Report on key performance indicators (KPIs) to management on a regular basis.
Kualifikasi
- Demonstrated experience in running successful campaigns on Meta Ads (Facebook/Instagram) and TikTok Ads.
- Strong understanding of lead generation funnels and conversion rate optimization (CRO).
- Excellent communication skills, with a proven track record of engaging leads via WhatsApp or email.
- Familiarity with basic HTML or website CMS platforms (e.g., WordPress) for landing page editing.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Degree or Diploma in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Proactive attitude and ability to work independently in a fast-paced environment.