Deskripsi Pekerjaan
We are seeking a passionate and results-oriented Digital Marketing Specialist to join our team and drive the growth of Traveller Mart. In this pivotal role, you will be responsible for crafting and executing comprehensive digital strategies that elevate our brand awareness, boost user engagement, and maximize sales performance. You will manage end-to-end digital campaigns, including social media management, content creation, and search engine optimization (SEO) initiatives.
By leveraging data-driven insights and staying ahead of digital trends, you will optimize marketing efforts to ensure Traveller Mart remains competitive in the market. This is a fantastic opportunity for a creative professional to make a tangible impact on a growing brand. If you have a strong command of digital tools and a knack for storytelling, we want to hear from you.
Tanggung Jawab
- Develop and implement effective digital marketing strategies to increase brand visibility and generate high-quality leads.
- Manage and grow the social media presence across key platforms, including Facebook, Instagram, LinkedIn, and TikTok.
- Create compelling, SEO-optimized content (blogs, articles, social posts, and videos) that resonates with the target audience.
- Analyze campaign performance metrics using Google Analytics and other tools to drive continuous improvement and ROI.
- Collaborate with the design and sales teams to produce cohesive marketing collateral and visual assets.
- Monitor industry trends and competitor activities to keep Traveller Mart at the forefront of the travel market.
- Assist in the planning and execution of paid advertising campaigns (PPC) to optimize ad spend and conversion rates.
Kualifikasi
- Degree in Marketing, Communications, Business, or a related field.
- 1-3 years of proven experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO principles, keyword research, and content marketing strategies.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent written and verbal communication skills in both English and Bahasa Malaysia.
- Creative mindset with the ability to produce high-quality visual and written content.
- Ability to work independently and meet tight deadlines in a fast-paced, dynamic environment.