Deskripsi Pekerjaan
We are seeking a dynamic Digital Marketing and Analytics Manager to lead our Amazon and e-commerce initiatives. This strategic role requires you to develop, execute, and optimize comprehensive digital marketing campaigns that drive brand visibility, customer acquisition, and revenue growth across Amazon's ecosystem. You'll leverage data analytics to identify market trends, measure campaign performance, and refine strategies for maximum ROI. The ideal candidate will combine creative marketing expertise with analytical rigor to position our brand competitively in the fast-paced e-commerce landscape.
As a key driver of our digital transformation, you'll collaborate with cross-functional teams to ensure seamless integration between marketing, product development, and sales objectives. You'll stay ahead of Amazon's evolving algorithms and platform updates while implementing innovative tactics to enhance product listings, manage PPC campaigns, and optimize conversion funnels. This role offers the opportunity to shape our digital presence and directly impact business growth through data-driven decision making.
Tanggung Jawab
- Develop and execute end-to-end digital marketing strategies focused on Amazon marketplace dominance
- Manage Amazon PPC campaigns (Sponsored Brands, Products, Display) with strict budget adherence
- Analyze sales data, customer behavior, and market trends to inform strategic decisions
- Optimize product listings with SEO best practices and conversion-focused content
- Coordinate cross-functional initiatives between marketing, operations, and product teams
- Implement A/B testing frameworks to continuously improve campaign performance
- Generate comprehensive performance reports and dashboards for stakeholders
- Monitor competitive landscape and identify emerging opportunities in e-commerce
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years digital marketing experience with 3+ years Amazon-specific expertise
- Proven track record of managing successful Amazon PPC campaigns with 20%+ ROI
- Advanced proficiency in Amazon Seller Central, Advertising Console, and Analytics
- Expert knowledge of SEO/SEM principles and e-commerce conversion optimization
- Strong data analysis skills using tools like Google Analytics, Helium 10, or Jungle Scout
- Experience managing cross-functional teams and vendor relationships
- Exceptional communication skills with ability to present complex data clearly