Deskripsi Pekerjaan
Join Concepcion Industrial Corporation as a Digital Marketing and Customer Relations Manager and become the architect of exceptional digital experiences. In this pivotal role, you'll drive customer engagement, retention, and long-term value by crafting personalized communication strategies across CTC's digital ecosystem. You'll leverage data-driven insights to optimize customer journeys, foster brand loyalty, and transform interactions into lasting relationships. This opportunity allows you to shape the future of digital engagement while working with a forward-thinking industry leader in Alabang. Your expertise will directly impact CTC's growth by bridging marketing innovation with customer-centric solutions in a dynamic Metro Manila environment.
Tanggung Jawab
- Develop and execute integrated digital marketing campaigns to enhance customer engagement and retention
- Lead personalized communication strategies across email, social media, and digital platforms
- Analyze customer behavior data to optimize marketing touchpoints and drive conversion
- Collaborate with cross-functional teams to align digital initiatives with business objectives
- Implement CRM best practices to improve customer lifecycle management
- Monitor and report on KPIs including CAC, CLV, and engagement metrics
- Stay current with digital marketing trends and platform innovations
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 3 years of experience in digital marketing and customer relations
- Proven expertise in CRM platforms (e.g., Salesforce, HubSpot)
- Strong analytical skills with experience in marketing analytics tools
- Exceptional written and verbal communication skills
- Certification in Google Analytics or digital marketing preferred
- Ability to translate data into actionable customer strategies