Deskripsi Pekerjaan
Are you a creative strategist with a passion for retail excellence? Everrise Departmental Store Sdn Bhd is looking for a dynamic Digital Marketing Assistant Manager to join our team in Kuching. As a key player in our marketing department, you will be instrumental in bridging the gap between traditional retail values and modern digital engagement.
In this role, you will lead our digital presence, crafting compelling campaigns that resonate with our local community and drive foot traffic to our stores. If you are data-driven, creative, and eager to grow a legacy brand’s online footprint, we want to hear from you. You will work closely with the management team to identify trends, manage brand voice, and optimize our digital ecosystem for maximum ROI.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to promote Everrise Departmental Store's product categories and seasonal sales.
- Manage end-to-end social media content calendars across Facebook, Instagram, and other emerging platforms.
- Oversee performance marketing campaigns, including ad spend optimization and audience targeting.
- Monitor and analyze digital performance metrics, providing actionable insights through monthly reports to senior management.
- Collaborate with the creative team to produce high-quality visual and copy content for digital advertisements.
- Maintain and update the company’s online presence, ensuring brand consistency across all digital touchpoints.
- Engage with the online community, managing responses and fostering customer loyalty through digital interactions.
- Stay up-to-date with the latest digital trends, tools, and retail industry innovations to ensure competitive advantage.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably within the retail or FMCG sector.
- Strong understanding of social media algorithms, SEO/SEM principles, and Google Analytics.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and video editing for social media.
- Excellent verbal and written communication skills in English and Bahasa Malaysia; ability to craft engaging, localized copy.
- Strong analytical mindset with the ability to interpret data and translate it into effective marketing strategies.
- Proven ability to manage budgets and deliver campaigns on time and within scope.
- Based in or willing to relocate to Kuching, Sarawak.