Deskripsi Pekerjaan
Join SUMBER AGUNG ESTETIKA, a leading premium retail company, as our Digital Marketing & Content Specialist. We offer a competitive salary package, comprehensive health benefits, and exceptional career development opportunities in Indonesia's dynamic retail sector. This role is pivotal in driving our digital presence through innovative content strategies and data-driven marketing campaigns. You'll collaborate with cross-functional teams to create compelling narratives that resonate with our discerning customer base while optimizing brand visibility across digital platforms. Our culture values creativity, analytical thinking, and continuous growth, providing an environment where your marketing expertise can thrive.
Tanggung Jawab
- Develop and execute comprehensive digital marketing campaigns across SEO, social media, email, and content platforms
- Create engaging, SEO-optimized content for websites, blogs, social channels, and marketing materials
- Analyze campaign performance metrics using tools like Google Analytics and adjust strategies based on data insights
- Manage brand consistency across all digital touchpoints while maintaining premium market positioning
- Monitor industry trends and competitor activities to identify innovative marketing opportunities
- Collaborate with design teams to produce visually compelling digital assets
- Coordinate with retail operations teams to align digital initiatives with in-store promotions
- Implement A/B testing for landing pages and ad creatives to optimize conversion rates
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of proven experience in digital marketing and content creation
- Proficiency in SEO/SEM tools, Google Analytics, and social media management platforms
- Exceptional writing and editing skills with portfolio demonstrating brand-appropriate content
- Strong analytical abilities to interpret campaign data and derive actionable insights
- Experience with marketing automation tools and CRM systems
- Knowledge of Indonesian retail market dynamics and consumer behavior
- Ability to manage multiple projects with strict deadlines in a fast-paced environment