Deskripsi Pekerjaan
We are seeking a highly skilled Digital Marketing / CRM Executive to join our dynamic team in the heart of Kuala Lumpur. In this pivotal role, you will play a vital part in our marketing success by planning and executing creative promotional campaigns that drive engagement and boost our brand presence. You will be the driving force behind our Customer Relationship Management (CRM) initiatives, utilizing data analytics to segment audiences, nurture leads, and optimize the customer journey for maximum conversion.
We are looking for a passionate individual who is not only creative but also analytical, with a keen eye for detail. You will collaborate with various stakeholders to ensure our marketing strategies align with broader business objectives. If you are ready to take on a challenging role where your creativity and strategic thinking will be valued, we want to hear from you. Join us in our mission to deliver outstanding results and elevate our marketing performance in the competitive digital landscape.
Tanggung Jawab
- Design and execute comprehensive CRM strategies to nurture leads and improve customer retention rates.
- Manage end-to-end email marketing campaigns, including list segmentation, A/B testing, and performance reporting.
- Analyze campaign data and key performance indicators (KPIs) to identify trends and optimize marketing funnels.
- Collaborate with the creative team to produce high-quality visual content for social media and digital advertising.
- Monitor industry trends and competitor activities to keep our marketing strategies relevant and competitive.
- Assist in the management of the company website and SEO initiatives to increase organic traffic.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience (2-4 years) in digital marketing, CRM, or email marketing roles.
- Proficiency in CRM software (e.g., HubSpot, Salesforce) and email marketing tools (e.g., Mailchimp, ActiveCampaign).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills in English.
- Self-motivated with a creative mindset and the ability to work in a fast-paced environment.