Deskripsi Pekerjaan
Join Digital Bakery's innovative team as a Digital Marketing & E-commerce Coordinator and drive our online growth strategy! We're seeking a results-driven professional to manage our digital channels, optimize e-commerce platforms, and create compelling customer journeys. This hybrid role combines creative marketing execution with data-driven decision-making to enhance brand visibility and boost online sales. You'll collaborate with cross-functional teams to develop integrated campaigns across social media, email, and SEO while analyzing performance metrics to refine our approach. If you're passionate about digital innovation and thrive in a dynamic environment, this is your opportunity to shape the future of e-commerce at Digital Bakery.
Tanggung Jawab
- Manage and optimize e-commerce platforms (Shopify/WooCommerce) to maximize conversion rates
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance metrics and generate actionable insights for strategy refinement
- Create compelling content and promotional materials aligned with brand guidelines
- Monitor inventory levels and coordinate with suppliers for seamless fulfillment
- Implement A/B testing and optimization techniques for landing pages and product listings
- Stay current with digital marketing trends and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in digital marketing and e-commerce coordination
- Proficiency in Google Analytics, Facebook Ads Manager, and email marketing platforms
- Strong analytical skills with ability to interpret data and drive decisions
- Experience with e-commerce platforms (Shopify/WooCommerce) and CMS
- Excellent written communication and project management abilities
- Creative mindset with attention to detail and brand consistency