Deskripsi Pekerjaan
We are seeking a results-driven Digital Marketing & E-Commerce Executive to join our team and help elevate the CARMELITA brand. In this pivotal role, you will be responsible for managing our online presence, driving sales growth, and executing comprehensive digital marketing strategies.
You will work closely with the creative team to develop compelling content, optimize product listings, and manage social media campaigns. If you have a passion for e-commerce, a strong understanding of Shopify, and a track record of delivering measurable results, we want to hear from you.
Tanggung Jawab
- Manage and optimize the CARMELITA Shopify store, including product uploads, updates, and store layout improvements.
- Develop and execute digital marketing strategies to increase brand awareness and drive traffic to the website.
- Manage and analyze SEO performance, keyword research, and on-page optimization to improve search rankings.
- Create and schedule engaging content for social media platforms (Instagram, Facebook, TikTok) to boost engagement.
- Monitor website analytics and user behavior to identify trends and optimize conversion rates.
- Coordinate with the design team to produce high-quality marketing assets.
- Assist in managing paid advertising campaigns (PPC) to maximize ROI.
Kualifikasi
- Degree in Marketing, Business Administration, or a related field.
- Minimum 1-3 years of experience in Digital Marketing or E-Commerce.
- Strong proficiency in Shopify platform management.
- Excellent knowledge of SEO tools and Google Analytics.
- Good understanding of social media trends and content creation.
- Strong communication skills and the ability to work in a fast-paced environment.