Deskripsi Pekerjaan
At Hustle Institute Pte Ltd, we are dedicated to empowering individuals and businesses through innovative training and development solutions. Located in the vibrant city of Johor Bahru, we are looking for a talented Digital Marketing Executive to join our mission. In this role, you will be at the forefront of our digital presence, driving online engagement and lead generation through strategic campaigns across various platforms.
You will have the opportunity to work with modern marketing tools and analytics to optimize performance and deliver exceptional ROI. We value creativity, critical thinking, and a results-oriented mindset. As part of our team, you will enjoy a supportive culture that encourages professional development and celebrates achievements.
Responsibilities include managing our website SEO, running paid advertising campaigns on Google and social media, creating content calendars, producing engaging copy and visuals, and analyzing data to inform future strategies. You will also collaborate with internal teams to ensure brand consistency and explore new channels for growth.
If you are a self-starter with a passion for digital marketing and a desire to drive meaningful results, we invite you to apply and grow your career with Hustle Institute.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and lead generation.
- Manage and optimize SEO/SEM campaigns, including keyword research, on-page optimization, and link building.
- Create and schedule engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Monitor and analyze campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Collaborate with the creative team to produce compelling ad copy, graphics, and videos.
- Stay updated with industry trends and emerging technologies to continuously improve marketing efforts.
- Conduct A/B testing and experimentation across channels to optimize conversion rates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in digital marketing or a similar role.
- Proven experience with SEO, SEM, and social media advertising platforms (Google Ads, Facebook Ads Manager).
- Strong analytical skills and proficiency with analytics tools (Google Analytics, Data Studio).
- Excellent written and verbal communication skills in English.
- Creative mindset with the ability to generate innovative ideas.
- Ability to work independently and as part of a team in a fast-paced environment.
- Familiarity with content management systems (e.g., WordPress) and email marketing tools (e.g., Mailchimp) is a plus.