Deskripsi Pekerjaan
About the Opportunity
ES Eyewear Group is a forward-thinking leader in the optical industry, dedicated to delivering style, clarity, and innovation. We are looking for a dynamic Digital Marketing Executive to join our headquarters in Ipoh, Perak. This role is perfect for a creative strategist who is passionate about building brands and driving measurable results in the digital space.
Your Impact
As the Digital Marketing Executive, you will be pivotal in shaping the narrative of our brands online. You will take the lead on developing and executing integrated digital campaigns that span social media, content marketing, and paid advertising. By leveraging data and creativity, you will enhance our brand visibility, engage our target audience, and contribute directly to our commercial success.
Key Responsibilities
- Design and execute comprehensive digital marketing strategies to boost brand awareness and drive sales.
- Create and curate engaging content, including graphics, videos, and copy, for social media and web platforms.
- Manage daily social media operations, community interactions, and influencer partnerships.
- Plan, budget, and optimize paid media campaigns (Google Ads, Meta Ads) for maximum ROI.
- Analyze campaign performance using Google Analytics and provide weekly reports with actionable insights.
- Collaborate with internal teams to ensure brand consistency across all marketing channels.
- Stay ahead of digital trends to ensure our brand remains competitive and relevant.
What We Are Looking For
- Bachelor's degree in Marketing, Communications, or a related discipline.
- Minimum 2 years of proven experience in a Digital Marketing or Social Media Executive role.
- A strong portfolio demonstrating creative content creation and successful campaign execution.
- Expertise with social media platforms, content management systems, and marketing analytics tools.
- Excellent communication and copywriting skills in English and Bahasa Malaysia.
- Highly creative, detail-oriented, and capable of managing multiple projects simultaneously.
- A proactive attitude and a passion for the eyewear and fashion industry is a plus.
If you are ready to accelerate your career and make a significant impact, we encourage you to apply for this exciting role at ES Eyewear Group.
Tanggung Jawab
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEM.
- Create high-quality, on-brand content, including graphics, videos, and copy for various online platforms.
- Manage and grow social media communities, driving engagement and brand loyalty.
- Plan, implement, and optimize paid advertising strategies on Meta Ads and Google Ads to achieve KPIs.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and promotional alignment.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage the content calendar and ensure timely delivery of all marketing initiatives.
Kualifikasi
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3 years of proven experience as a Digital Marketing Executive or similar role.
- Strong portfolio showcasing creative content creation (graphics, video, copywriting).
- In-depth knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn).
- Proficiency in digital marketing tools (Meta Business Suite, Google Ads, Google Analytics).
- Excellent verbal and written communication skills in English and Bahasa Malaysia.
- Strong analytical skills and a data-driven mentality.
- Ability to work independently and as part of a team in a fast-paced environment.