Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for high-performance advertising? Capinsight Media Sdn Bhd is looking for a proactive Digital Marketing Executive to join our dynamic team in the heart of Kuala Lumpur. In this role, you will be the architect behind our clients' online visibility, managing, monitoring, and optimizing advertising campaigns to ensure maximum ROI.
You will work closely with cross-functional teams to translate business objectives into effective digital strategies. The ideal candidate is someone who thrives on analytics, stays ahead of the latest algorithm updates, and possesses a creative flair for ad copy. If you are ready to take ownership of end-to-end campaign management in a fast-paced agency environment, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
- Conduct deep-dive data analysis to track campaign performance, identify trends, and optimize conversion rates.
- Collaborate with creative teams to produce high-performing ad creatives and compelling copy.
- Execute A/B testing strategies to improve landing page performance and ad engagement.
- Manage monthly advertising budgets to ensure cost-efficiency and delivery within KPIs.
- Provide detailed reports and actionable insights to stakeholders regarding campaign health and growth opportunities.
- Stay up-to-date with emerging digital marketing trends, tools, and best practices.
Kualifikasi
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- At least 1-3 years of proven experience in managing paid digital media campaigns.
- Strong proficiency in Google Analytics, Google Ads, and Meta Business Suite.
- Excellent analytical skills with the ability to interpret complex data into meaningful insights.
- Strong written and verbal communication skills in English.
- A proactive, problem-solving mindset with the ability to work under tight deadlines.
- Certification in Google Ads or Meta Blueprint is highly preferred.