Deskripsi Pekerjaan
Join Tan Chong Motor Holdings Berhad, a leading automotive industry leader, as our Digital Marketing Executive. This pivotal role requires you to architect and execute cutting-edge digital marketing strategies that amplify our brand presence across online channels. You'll spearhead end-to-end campaign management, from ideation to analysis, while leveraging data-driven insights to optimize performance and ROI. Collaborate with cross-functional teams to create compelling content, manage social media ecosystems, and implement SEO/SEM best practices. This position offers the opportunity to shape our digital footprint in a dynamic automotive market while driving measurable business growth.
We seek a creative strategist passionate about digital innovation. You'll analyze market trends, track KPIs, and refine campaigns to enhance customer engagement. The ideal candidate thrives in fast-paced environments, balances creativity with analytics, and stays ahead of digital marketing evolutions. Join us to transform automotive marketing through digital excellence.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies aligned with business objectives
- Plan, execute, and optimize multi-channel online campaigns across social media, email, and search platforms
- Monitor and analyze campaign performance metrics using analytics tools to drive continuous improvement
- Manage social media presence, content creation, and community engagement initiatives
- Conduct market research to identify trends, opportunities, and competitive insights
- Collaborate with design and product teams to ensure cohesive brand messaging
- Prepare detailed performance reports and present actionable insights to stakeholders
- Stay updated on digital marketing technologies and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 2-3 years of hands-on digital marketing experience
- Proven expertise in SEO/SEM, social media marketing, and paid advertising
- Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, or similar
- Experience with marketing automation platforms and CRM systems
- Exceptional written communication and content creation abilities
- Data-driven mindset with ability to translate insights into actionable strategies
- Creativity combined with strong project management and organizational skills