Deskripsi Pekerjaan
Join Dusit International's dynamic marketing team as a Digital Marketing Executive and drive our brand's digital presence to new heights. In this pivotal role, you'll craft and execute innovative digital campaigns across multiple channels, manage our social media ecosystems, monitor online reputation, and amplify brand visibility in competitive markets. You'll collaborate with cross-functional teams to ensure cohesive brand messaging while leveraging data analytics to optimize campaign performance and ROI. This position offers an exciting opportunity to shape our digital strategy while working with a globally recognized hospitality brand committed to excellence and innovation.
Tanggung Jawab
- Develop and execute comprehensive digital marketing campaigns across email, social media, PPC, and content platforms
- Manage and grow brand presence across social media channels (Facebook, Instagram, LinkedIn, etc.)
- Monitor online reputation, engage with online communities, and address customer feedback
- Analyze campaign performance using analytics tools (Google Analytics, SEMrush) and generate actionable insights
- Collaborate with creative teams to produce compelling digital content and assets
- Implement SEO/SEM strategies to improve organic search rankings and paid campaign efficiency
- Stay current with digital marketing trends and emerging platform algorithms
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 2+ years of hands-on digital marketing experience with measurable campaign results
- Proven expertise in social media management and community engagement
- Strong analytical skills with experience in interpreting digital metrics and KPIs
- Proficiency in marketing automation tools (HubSpot, Mailchimp) and analytics platforms
- Excellent written communication skills with attention to brand voice consistency
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Creative problem-solving mindset with experience in A/B testing and optimization