Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving growth? Top Traffic Marketing is looking for a skilled Digital Marketing Executive to join our team in Kuala Lumpur. In this pivotal role, you will take charge of planning, managing, and optimizing high-impact digital marketing campaigns across major platforms such as Facebook, Google, TikTok, and various display networks. You will be instrumental in executing rigorous A/B testing protocols to ensure our campaigns deliver maximum ROI and engagement.
We are seeking a proactive professional who thrives in a fast-paced environment and is eager to leverage data to drive decision-making. If you have a solid foundation in digital advertising and a knack for creative problem-solving, this is the perfect opportunity to advance your career with a forward-thinking agency.
Tanggung Jawab
- Plan, execute, and manage digital marketing campaigns across Facebook, Google, TikTok, and display networks.
- Conduct comprehensive A/B testing on ad creatives, headlines, and landing pages to improve conversion rates.
- Analyze campaign performance data to identify trends, optimize spend, and scale successful initiatives.
- Manage daily ad operations, budget allocation, and reporting.
- Collaborate with the creative team to produce high-quality assets for campaigns.
- Stay updated with the latest digital marketing trends, algorithm changes, and best practices.
Kualifikasi
- Degree in Marketing, Business, Communications, or a related field is preferred.
- Proven experience managing paid advertising campaigns on Facebook, Google Ads, and TikTok.
- Strong understanding of A/B testing methodologies and analytics tools.
- Excellent written and verbal communication skills in English.
- Self-motivated, detail-oriented, and capable of working independently.
- Knowledge of HTML, CSS, or basic web design is a plus.