Deskripsi Pekerjaan
Are you a creative storyteller with a passion for the luxury lifestyle sector? Our client, a globally recognized luxury brand, is seeking a high-caliber Digital Marketing Executive to join their dynamic team in the Central Region. This is a rare opportunity to manage the digital footprint of a prestige brand, blending high-end event coordination with sophisticated social media strategy to drive brand desire and customer loyalty.
In this role, you will be the voice of the brand across multiple digital touchpoints. You will work closely with the regional marketing team to translate brand heritage into engaging digital content that resonates with high-net-worth individuals. Your expertise will be crucial in bridging the gap between physical brand activations and digital engagement, ensuring every event has a powerful and measurable online presence. We are looking for someone who is not only creative but also data-driven, capable of analyzing campaign performance to refine our digital approach.
The successful candidate will join a collaborative environment that values innovation and excellence. Beyond a competitive salary of up to $4,200, this role offers significant opportunities for career progression within the luxury marketing space. If you have a keen eye for aesthetics, a deep understanding of social media trends, and a proven track record in executing successful digital campaigns, we invite you to apply and help us define the future of luxury engagement.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, and LinkedIn to enhance brand visibility.
- Conceptualize and produce high-quality on-brand content, including copywriting, photography briefs, and short-form video content.
- Plan and manage digital promotion and live coverage for exclusive brand events, product launches, and VIP activations.
- Monitor social media trends and competitor activities within the luxury sector to identify new growth opportunities.
- Liaise with external agencies and influencers to coordinate collaborative campaigns and broaden brand reach.
- Manage the community management aspect, ensuring all inquiries are handled with a premium and professional tone of voice.
- Analyze and report on digital marketing KPIs, providing actionable insights to optimize future campaign ROI.
- Support the broader marketing team in CRM initiatives and integrated digital advertising campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Mass Communications, or a related field.
- Minimum 2-3 years of experience in digital marketing or social media management, preferably within the luxury, fashion, or lifestyle sectors.
- Strong proficiency in social media management tools and analytical platforms (e.g., Meta Business Suite, Google Analytics).
- Exceptional written and verbal communication skills with a strong eye for luxury aesthetics and storytelling.
- Experience in event marketing and the ability to manage real-time digital coverage.
- Proficiency in basic content creation tools such as Canva or the Adobe Creative Cloud suite.
- Highly organized with the ability to multitask and meet tight deadlines in a fast-paced environment.
- A proactive attitude and a genuine interest in luxury market trends and consumer behavior.