Deskripsi Pekerjaan
Join Giant Platinum's dynamic marketing team as a Digital Marketing Executive specializing in Food & Beverage! We're seeking a creative digital maven with a true 'foodie sense' to transform our F&B products into viral sensations across digital platforms. This role combines strategic marketing expertise with a passion for culinary innovation, requiring someone who understands what makes food content shareable and engaging. You'll develop data-driven campaigns that resonate with Malaysian food enthusiasts while staying ahead of digital trends. Ideal for candidates who thrive in fast-paced environments and can turn creative concepts into measurable results. Enjoy competitive compensation in Malaysia's vibrant F&B marketing scene while building your expertise in one of the industry's most exciting sectors.
Tanggung Jawab
- Develop and execute multi-platform digital marketing campaigns for F&B products
- Create engaging content (videos, graphics, stories) optimized for viral potential on social media
- Monitor campaign performance metrics and optimize strategies based on analytics
- Collaborate with culinary teams to showcase product stories authentically
- Manage social media communities and foster engagement with food enthusiasts
- Research emerging food trends and digital marketing innovations
- Coordinate with influencers and food bloggers for brand amplification
- Analyze competitor digital activities and identify market opportunities
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- Minimum 2 years digital marketing experience in F&B sector
- Proven track record of creating viral social media content
- Expertise in social media platforms (Instagram, TikTok, Facebook, YouTube)
- Strong analytical skills with experience in marketing analytics tools
- Deep understanding of Malaysian food culture and consumer behavior
- Proficiency in content creation tools (Canva, Adobe Suite)
- Excellent communication and storytelling abilities