Deskripsi Pekerjaan
Join Craft Creative, a leading digital agency, and transform brands through cutting-edge paid media strategies. As a Digital Marketing Executive specializing in performance and paid ads, you'll own end-to-end campaign execution across Google Ads, Meta (Facebook/Instagram), TikTok, and Xiaohongshu. Drive measurable ROI by optimizing ad spend, analyzing performance data, and leveraging emerging platforms to capture high-intent audiences. Collaborate with creative teams to develop compelling ad narratives while staying ahead of digital trends and algorithm updates. This role offers the opportunity to shape impactful campaigns for diverse clients in a fast-paced, growth-oriented environment.
Tanggung Jawab
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and Xiaohongshu
- Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, conversions) to drive continuous improvement
- Conduct market research and audience analysis to identify growth opportunities and competitive insights
- Collaborate with creative teams to develop high-converting ad copy, visuals, and landing pages
- Manage advertising budgets effectively to maximize ROI and achieve KPI targets
- Generate detailed performance reports and actionable insights for stakeholders
- Stay updated on platform algorithm changes, industry trends, and emerging ad technologies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 2+ years of hands-on experience managing paid advertising campaigns across Google, Meta, TikTok, and Xiaohongshu
- Proven ability to optimize campaigns for ROAS, CPA, and other key performance metrics
- Proficiency in digital advertising platforms, analytics tools (Google Analytics, Meta Insights), and bid management systems
- Strong data analysis skills with ability to translate insights into actionable strategies
- Excellent communication skills with ability to present complex data to non-technical stakeholders
- Creative mindset with ability to develop compelling ad narratives and visual concepts