Deskripsi Pekerjaan
Are you a strategic marketer with a passion for driving tangible growth? Alba Dental is looking for a Digital Marketing & Growth Manager to take full ownership of our paid media strategies and CRM optimization. This is a performance-driven role designed for a results-oriented individual who thrives on analyzing data and executing campaigns that deliver real business outcomes. You will be the driving force behind our digital presence, managing complex marketing initiatives from concept to execution while ensuring maximum ROI for our marketing budget.
We are a forward-thinking organization committed to excellence in patient care and business growth. If you have a keen eye for detail and a deep understanding of digital ecosystems, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive paid media strategies across Google Ads, Facebook, and LinkedIn to drive patient acquisition and brand awareness.
- Manage and optimize the CRM platform to improve patient retention, segmentation, and lifetime value.
- Analyze campaign performance data (ROI, CPA, Conversion Rates) to identify trends, optimize budgets, and improve conversion rates.
- Collaborate closely with the creative team to produce high-converting ad copy, landing pages, and email campaigns.
- Conduct market research to identify new growth opportunities and competitive threats within the dental industry.
- Implement A/B testing on landing pages and ad creatives to continuously improve marketing performance.
- Stay updated with the latest digital marketing trends and tools to keep Alba Dental ahead of the curve.
Kualifikasi
- Minimum of 3-5 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
- Proven track record of managing paid media campaigns and achieving ROI targets.
- Strong experience with CRM tools (e.g., HubSpot, Salesforce, or similar) and email marketing automation.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong written and verbal communication skills in English.
- Ability to work independently in a fast-paced, dynamic environment.
- Experience in the healthcare or dental industry is a strong plus.