Deskripsi Pekerjaan
Are you a visionary marketing strategist with a passion for global brand excellence? Hioki Singapore Pte Ltd, our Global MarCom Headquarters, is seeking a dynamic Digital Marketing Lead to spearhead our digital transformation and lead our marketing initiatives on a global scale.
In this pivotal role, you will be the driving force behind our digital footprint, shaping the narrative of our high-precision electrical measurement instrumentation brand. You will work within an international environment, collaborating with cross-functional teams to elevate our brand presence, optimize customer acquisition funnels, and implement data-driven marketing strategies that deliver measurable impact. If you are an analytical thinker who thrives on innovation and possesses a deep understanding of the global digital landscape, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive global digital marketing strategies to increase brand awareness and engagement.
- Manage end-to-end digital campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Oversee the optimization of our global website performance and user experience (UX) to drive conversion rates.
- Analyze campaign performance data using tools like Google Analytics to provide actionable insights and reports.
- Collaborate with global internal stakeholders to ensure brand consistency and messaging alignment across all digital channels.
- Lead content strategy and roadmap for digital platforms, ensuring a high-quality pipeline of technical and commercial assets.
- Manage digital marketing budgets and allocate resources to high-performing channels for maximum ROI.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related technical field.
- Minimum of 5-7 years of professional experience in digital marketing, preferably in a global or B2B industrial/technology context.
- Demonstrated expertise in managing multi-channel digital campaigns and marketing automation platforms.
- Proficiency in SEO best practices, SEM/PPC management, and web analytics tools.
- Strong project management skills with the ability to lead cross-functional global teams.
- Excellent verbal and written communication skills in English; ability to distill complex technical information into compelling marketing narratives.
- Prior experience in a multinational corporation or regional headquarters environment is highly advantageous.