Deskripsi Pekerjaan
We are seeking a dynamic Digital Marketing Manager to lead Accor's digital transformation in Jakarta Raya. In this strategic role, you will develop and execute integrated digital marketing strategies that elevate our hotels' online presence, drive customer engagement, and maximize revenue growth. You'll oversee the end-to-end digital ecosystem, from campaign ideation and content creation to performance analysis and optimization across all digital channels.
The ideal candidate will leverage data-driven insights to craft compelling digital experiences that resonate with our global audience. You'll collaborate with cross-functional teams including sales, design, and IT to ensure cohesive brand messaging while staying ahead of emerging digital trends and technologies. This position offers the opportunity to shape Accor's digital footprint in one of Southeast Asia's most vibrant markets.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies aligned with Accor's brand objectives and business goals
- Manage end-to-end execution of digital campaigns across SEO, SEM, email, social media, and display advertising
- Analyze campaign performance using analytics tools to optimize ROI and identify growth opportunities
- Lead content creation strategy for digital channels, ensuring brand consistency and audience engagement
- Collaborate with sales and product teams to align digital initiatives with revenue targets
- Stay current with digital marketing trends, technologies, and best practices in the hospitality industry
- Manage digital marketing budget and vendor relationships effectively
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 5+ years of digital marketing experience with at least 2 years in managerial role
- Proven track record of developing successful digital campaigns in hospitality/luxury sector
- Expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms
- Strong analytical skills with ability to translate data into actionable insights
- Experience managing cross-functional teams and external agencies
- Fluency in English and Bahasa Indonesia