Deskripsi Pekerjaan
Are you a creative strategist with a passion for driving brand growth in the hardware industry? Co Ban Kiat Hardware, Inc. is looking for a dynamic Digital Marketing Manager to elevate our online presence. In this role, you will be the architect of our digital narrative, responsible for spearheading comprehensive campaigns that boost brand awareness, foster deep customer engagement, and drive measurable ROI across all digital channels.
We are seeking a data-driven professional who understands the intersection of creative content and analytical marketing. You will work closely with our leadership team to translate business goals into innovative digital strategies, managing our social media footprint, email marketing initiatives, and performance-based advertising. If you thrive in a fast-paced environment and have a proven track record of growing digital communities and converting audiences, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel digital marketing strategies aligned with corporate objectives.
- Manage end-to-end social media presence, including content calendar creation, community engagement, and trend analysis.
- Monitor and analyze campaign performance metrics (KPIs) to provide actionable insights for continuous improvement.
- Oversee digital advertising budgets and optimize ad spend across Google Ads, Meta, and other relevant platforms.
- Collaborate with internal teams to produce high-quality, SEO-optimized content for websites and digital assets.
- Manage email marketing campaigns, including automation, segmentation, and subscriber retention strategies.
- Stay ahead of emerging digital trends and platform updates to keep the brand competitive in the hardware market.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in digital marketing or social media management.
- Strong command of SEO/SEM best practices, Google Analytics, and digital advertising platforms.
- Excellent written and verbal communication skills with a flair for creative storytelling.
- Ability to interpret complex data sets and translate them into meaningful business reports.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and content management systems.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.