Deskripsi Pekerjaan
Are you a data-driven strategist with a passion for building brands and scaling digital performance? Maction is looking for a dynamic Digital Marketing Manager to join our team in Kuala Lumpur. In this role, you will be the architect of our digital presence, responsible for end-to-end campaign management, search engine optimization, and content strategy.
You will play a pivotal role in driving MACTION’s growth by identifying market opportunities, optimizing conversion funnels, and managing high-impact advertising budgets. We are looking for a creative thinker who can bridge the gap between technical SEO and compelling storytelling to elevate our brand across all digital touchpoints.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage end-to-end performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROAS.
- Lead SEO initiatives, including on-page optimization, technical auditing, and backlink strategy.
- Oversee content calendar creation to ensure consistent and engaging messaging across all channels.
- Analyze website traffic and user behavior data to provide actionable insights for conversion rate optimization (CRO).
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Monitor industry trends and emerging technologies to keep MACTION at the forefront of digital innovation.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of proven experience in digital marketing or growth marketing roles.
- Strong proficiency in Google Analytics, Google Search Console, and major advertising platforms (Google Ads, Meta Business Suite).
- Demonstrable experience with SEO tools such as SEMrush, Ahrefs, or Moz.
- Excellent copywriting and content creation skills with a keen eye for design aesthetics.
- Deep understanding of the digital landscape in Malaysia and regional consumer behavior.
- Strong analytical mindset with the ability to interpret complex data sets into clear strategic actions.