Deskripsi Pekerjaan
Are you a data-driven creative with a passion for scaling brands? Prime Global Corporation is looking for a strategic Digital Marketing Manager to join our dynamic team in Ortigas. In this pivotal role, you will be the architect of our digital presence, responsible for developing and implementing a comprehensive content and growth strategy that aligns directly with our aggressive business goals.
We are seeking a candidate who thrives in a fast-paced environment and possesses a deep understanding of the full digital marketing funnel. From conceptualizing high-impact campaigns to optimizing conversion paths through rigorous A/B testing and performance analytics, you will play a key role in driving our market expansion. If you are a visionary marketer who blends artistic storytelling with analytical precision, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel digital marketing strategies, including SEO, SEM, social media, and email marketing.
- Lead content strategy initiatives to enhance brand authority and drive organic traffic growth.
- Manage digital advertising budgets, optimizing for ROI and customer acquisition cost (CAC).
- Collaborate with cross-functional teams to align marketing assets with sales and product development roadmaps.
- Analyze key performance metrics using Google Analytics and other tools to provide actionable insights.
- Manage external agency relationships and internal content creators to ensure brand consistency.
- Stay at the forefront of digital marketing trends to identify and test new growth opportunities.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5+ years of experience in digital marketing, with at least 2 years in a managerial or senior lead capacity.
- Proven track record of managing high-performing paid search and social advertising campaigns.
- Expertise in SEO/SEM best practices, Google Analytics, and marketing automation platforms (e.g., HubSpot, Mailchimp).
- Exceptional copywriting and editorial skills with a portfolio of successful content campaigns.
- Strong analytical mindset with the ability to interpret complex data and translate it into business strategies.
- Excellent leadership abilities and experience managing collaborative, results-oriented teams.