Deskripsi Pekerjaan
Are you a creative strategist with a passion for food and digital storytelling? Grammage Foods Sdn Bhd is looking for a dynamic Digital Marketing Manager to elevate our brand presence in the competitive Malaysian food industry. In this role, you will be the driving force behind our online growth, crafting compelling campaigns that resonate with our audience and translate into measurable sales.
We are seeking a results-oriented professional who excels at multi-channel digital strategy, from high-engagement social media management to data-driven content planning. You will have the creative freedom to shape our brand voice and the analytical support to optimize our digital conversion funnel. If you are ready to take ownership of our digital identity and contribute to the expansion of a growing food company, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and customer acquisition.
- Manage end-to-end social media presence across platforms including Facebook, Instagram, and TikTok.
- Create high-quality, engaging content (graphics, copy, and video) that aligns with brand identity.
- Plan and monitor paid digital advertising campaigns (Meta Ads, Google Ads) to ensure ROI.
- Analyze website and campaign performance metrics to provide actionable insights for growth.
- Collaborate with internal teams to align marketing efforts with sales goals and product launches.
- Stay ahead of industry trends to identify new opportunities for audience engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, preferably within the F&B or retail sector.
- Proven expertise in managing paid advertising campaigns and social media management tools.
- Strong analytical skills with proficiency in Google Analytics or similar reporting platforms.
- Excellent command of English and Bahasa Malaysia (written and verbal).
- Strong creative eye with basic design skills (Canva, Adobe Creative Suite).
- Proactive mindset with the ability to manage multiple projects in a fast-paced environment.