Deskripsi Pekerjaan
PT. Orthocare Indonesia is seeking a strategic and data-driven Digital Marketing Manager to take ownership of our online presence and drive sustainable growth. In this pivotal role, you will be responsible for developing comprehensive digital strategies that align with our business objectives, managing significant ad budgets, and scaling high-conversion customer acquisition channels.
As the guardian of our digital brand voice, you will work closely with internal teams to optimize campaigns, analyze performance metrics, and implement innovative solutions that increase market share. We are looking for a results-oriented professional who is passionate about data analytics and possesses a deep understanding of the digital landscape in Indonesia. If you are ready to lead our marketing efforts and make a tangible impact, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive lead generation.
- Manage and optimize paid media campaigns across Google Ads, Facebook, Instagram, and LinkedIn to maximize ROI and scale customer acquisition.
- Analyze key performance indicators (KPIs) and marketing metrics to measure campaign success and identify areas for improvement.
- Collaborate with the content and product teams to ensure marketing materials are aligned with customer needs and SEO best practices.
- Oversee the company’s email marketing automation and nurture campaigns to improve customer retention and lifetime value.
- Conduct market research to identify new trends, competitor activities, and opportunities for digital expansion.
- Manage the monthly marketing budget efficiently, ensuring cost-effectiveness across all channels.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of proven experience in digital marketing, preferably within the healthcare or consumer goods industry.
- Strong proficiency in Google Analytics, Google Ads, and social media advertising platforms (Meta Business Suite).
- Excellent understanding of SEO principles, content marketing strategies, and web performance optimization.
- Demonstrated ability to manage multi-channel campaigns and interpret complex data sets.
- Strong project management skills with the ability to prioritize tasks and meet tight deadlines in a fast-paced environment.
- Fluent in English and Bahasa Indonesia, with excellent written and verbal communication skills.