Deskripsi Pekerjaan
Join Key ASIC Berhad as a Digital Marketing Manager and lead our digital transformation in the health supplement e-commerce space. We're seeking a creative and analytical strategist to drive traffic acquisition, optimize conversion funnels, and elevate our online presence. You'll develop integrated digital campaigns across SEO, SEM, social media, and email marketing while leveraging data analytics to maximize ROI. This role requires a blend of artistic flair and numerical precision to craft compelling narratives that resonate with health-conscious consumers. Collaborate with cross-functional teams to align marketing initiatives with business objectives, staying ahead of industry trends and algorithm updates. If you thrive in dynamic environments where creativity meets data-driven decision-making, this is your opportunity to make a measurable impact.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies for health supplement e-commerce platforms
- Optimize SEO/SEM campaigns to increase organic traffic and qualified leads
- Manage social media channels and content calendars to boost brand engagement
- Analyze campaign performance data using tools like Google Analytics and adjust strategies accordingly
- Collaborate with product teams to align marketing initiatives with sales targets
- Oversee email marketing automation and nurture campaigns for customer retention
- Monitor competitor activities and industry trends to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- 3+ years of experience in digital marketing with e-commerce focus
- Proven expertise in SEO/SEM, social media marketing, and analytics tools
- Strong data analysis skills with ability to translate insights into actionable strategies
- Creativity in developing compelling content for health supplement audiences
- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp)
- Understanding of health supplement industry regulations and consumer behavior