Deskripsi Pekerjaan
Join PT Lettuce Entertain You's dynamic marketing team as a Digital Marketing Manager to revolutionize guest experiences through innovative digital strategies. We're seeking a results-driven leader to spearhead our digital transformation initiatives, leveraging data-driven insights to enhance brand visibility and drive sustainable growth in Bali's competitive hospitality landscape. You'll craft compelling digital journeys that connect with our diverse audience, optimize multi-channel campaigns, and establish measurable KPIs to track performance. This role offers the opportunity to shape our digital ecosystem while collaborating with creative teams to deliver memorable guest interactions that align with our brand's commitment to excellence.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Manage and optimize digital channels including SEO, SEM, social media, email marketing, and content platforms
- Analyze campaign performance data to identify growth opportunities and refine targeting strategies
- Lead cross-functional collaborations to ensure cohesive brand messaging across all digital touchpoints
- Implement data-driven decision-making using analytics tools to measure ROI and campaign effectiveness
- Oversee digital budget allocation and performance reporting to stakeholders
- Stay ahead of industry trends to maintain competitive advantage in digital marketing innovations
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, Business Administration, or related field
- 5+ years progressive experience in digital marketing with 2+ years in managerial role
- Proven track record of developing successful digital campaigns in hospitality/entertainment sector
- Expertise in marketing automation tools (HubSpot, Marketo) and analytics platforms (Google Analytics, Adobe Analytics)
- Strong proficiency in SEO/SEM, social media advertising, and content marketing strategies
- Exceptional analytical skills with ability to translate data into actionable insights
- Fluency in English and Bahasa Indonesia with excellent written communication skills