Deskripsi Pekerjaan
Join Mecosin Indonesia as a Digital Marketing Manager and spearhead our digital transformation initiatives. In this pivotal role, you will architect and execute comprehensive digital marketing strategies across multiple channels to elevate brand presence, drive customer engagement, and accelerate revenue growth. You'll lead cross-functional teams in developing data-driven campaigns, optimize conversion funnels, and leverage cutting-edge analytics to measure ROI. This position offers the opportunity to shape Mecosin's digital footprint in Indonesia's competitive market while fostering innovation and collaboration across departments.
Tanggung Jawab
- Develop and implement end-to-end digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Lead digital campaign planning, execution, and optimization for maximum ROI and brand visibility
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities
- Manage digital marketing budgets and resources efficiently while ensuring cost-effectiveness
- Collaborate with creative teams to produce compelling content and visual assets
- Oversee analytics and reporting frameworks to track KPIs and provide actionable insights
- Mentor and develop digital marketing team members to enhance capabilities and performance
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)
- Minimum 5 years of digital marketing experience with 2+ years in managerial role
- Proven expertise in Indonesia's digital landscape and platform-specific algorithms
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong data interpretation skills with ability to translate insights into strategy
- Experience managing cross-functional teams and vendor relationships
- Fluency in Bahasa Indonesia and English (written and verbal)