Deskripsi Pekerjaan
We are seeking a dynamic and results-oriented Digital Marketing Manager to join Craig Road Property Holdings and drive the digital growth of the Mondrian brand. In this pivotal role, you will be responsible for overseeing all digital touchpoints, ensuring a cohesive and engaging brand voice across social media, websites, and performance marketing channels.
You will lead the strategy and execution of digital campaigns, working closely with cross-functional teams to deliver high-impact content that resonates with our target audience. From managing paid media budgets to analyzing key performance indicators, you will play a crucial role in enhancing brand visibility and driving customer acquisition in the competitive lifestyle market.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize social media profiles (Instagram, TikTok, LinkedIn) to increase engagement and follower growth.
- Lead performance marketing campaigns on Google Ads and social platforms to drive traffic and conversions.
- Monitor, analyze, and report on website traffic, user behavior, and campaign ROI using Google Analytics.
- Craft compelling copy and creative assets that maintain Mondrian’s premium brand identity.
- Collaborate with internal teams to ensure consistent messaging across all marketing channels.
Kualifikasi
- Minimum of 3-5 years of experience in digital marketing, preferably within the hospitality or lifestyle industry.
- Strong understanding of SEO, SEM, and social media trends.
- Proficient in using CMS platforms (e.g., WordPress, HubSpot) and analytics tools.
- Excellent project management skills with the ability to multitask in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Relevant Bachelor’s degree in Marketing, Communications, or a related field.