Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the aesthetic and beauty industry? Bioskin Holdings Pte Ltd is seeking a highly skilled and creative Digital Marketing Manager to spearhead our online growth. Located in the heart of Singapore’s premium shopping district, our aesthetic clinic is dedicated to helping our clients look and feel their best. In this pivotal role, you will be responsible for crafting and executing a comprehensive digital strategy that drives brand awareness, attracts new patients, and elevates our market presence.
We are looking for a performance-focused individual who understands the nuances of the medical aesthetics landscape. You will manage end-to-end campaigns across Meta platforms, oversee content production, and optimize the patient conversion funnel to ensure a seamless experience from discovery to clinic visit. If you thrive in a fast-paced, beauty-centric environment and have a proven track record of scaling digital lead generation, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand visibility and patient acquisition.
- Plan and execute high-performing paid advertising campaigns, with a heavy emphasis on Meta Ads (Facebook/Instagram).
- Manage lead generation funnels, including landing page optimization, email nurturing, and CRM integration.
- Oversee the creation of compelling, high-quality social media content that aligns with clinic aesthetics and regulatory guidelines.
- Analyze key performance metrics, conduct A/B testing, and provide actionable insights to optimize ROI.
- Coordinate with internal clinical teams to promote new treatments, seasonal promotions, and doctor-led initiatives.
- Monitor market trends and competitor activities to maintain our competitive edge in the aesthetic industry.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably within the aesthetic, beauty, or luxury retail sectors.
- Deep technical proficiency in Meta Ads Manager, Google Analytics, and SEO best practices.
- Strong analytical mindset with the ability to interpret data and convert it into strategic business moves.
- Excellent copywriting and visual storytelling skills with a keen eye for aesthetic appeal.
- Experience in managing lead management systems and optimizing patient conversion journeys.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced clinical environment.