Deskripsi Pekerjaan
Are you a seasoned B2B marketing strategist looking to make an impact on a global scale? Smart Outsourcing Solution is seeking a highly analytical and creative Digital Marketing Manager to join our growing team. In this role, you will work exclusively on a diverse portfolio of global B2B technology clients, ranging from fast-paced SaaS startups to established enterprise software corporations.
You will be the architect behind high-performing demand generation campaigns. We are looking for someone who lives and breathes programmatic advertising and Account-Based Marketing (ABM). If you have a proven track record of scaling lead generation and driving measurable ROI through data-driven decisions, we want to hear from you. Enjoy the flexibility of a 100% Work-From-Home setup while collaborating with international stakeholders.
Tanggung Jawab
- Develop, execute, and optimize end-to-end B2B digital marketing strategies for global technology clients.
- Manage programmatic advertising budgets and campaigns across platforms like DV360, The Trade Desk, or LinkedIn Campaign Manager.
- Design and implement data-driven Account-Based Marketing (ABM) programs to engage high-value enterprise accounts.
- Collaborate with cross-functional teams to align content marketing, SEO, and paid media efforts.
- Analyze campaign performance metrics (CAC, LTV, ROAS) and provide actionable insights to stakeholders.
- Manage vendor relationships and platform partnerships to ensure optimal campaign delivery.
- Continuously perform A/B testing on landing pages, ad creatives, and audience segments to improve conversion rates.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with at least 3 years focused on B2B SaaS or technology sectors.
- Expert-level proficiency in managing programmatic advertising and ABM tools (e.g., 6sense, Demandbase, Terminus).
- Strong analytical skills with experience in Google Analytics, CRM systems (Salesforce/HubSpot), and marketing automation platforms.
- Proven ability to manage large-scale budgets and demonstrate significant growth in lead volume.
- Excellent communication skills with the ability to present strategy and performance reports to global clients.
- Must be highly organized, self-motivated, and comfortable working in a remote/distributed team environment.