Deskripsi Pekerjaan
We are looking for a creative and results-driven Digital Marketing Officer to lead our online initiatives and accelerate the growth of our flagship application, Yudu. In this pivotal role, you will be responsible for crafting and executing comprehensive digital marketing strategies that drive brand awareness, user acquisition, and app installs. You will manage paid advertising campaigns, oversee social media content, and analyze performance metrics to ensure maximum return on investment.
As part of our marketing team, you will have the opportunity to work in a dynamic environment where your strategic insights will directly impact business expansion. You will collaborate closely with internal stakeholders to align digital efforts with broader business goals, ensuring our messaging resonates with our target audience across all digital channels. If you are passionate about digital growth and possess a keen eye for detail, we want to hear from you.
Tanggung Jawab
- Develop and execute end-to-end digital marketing strategies to increase brand visibility and drive Yudu app installs.
- Manage and optimize paid advertising campaigns on Google Ads, Facebook, and Instagram to maximize ROI and cost-efficiency.
- Create engaging, high-quality social media content including posts, graphics, and videos to foster community engagement.
- Analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and user acquisition costs to inform strategy adjustments.
- Conduct market research and competitor analysis to identify new growth opportunities and market trends.
- Collaborate with the product and design teams to ensure marketing materials align with user needs and brand identity.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in digital marketing, social media management, or a similar role.
- Strong understanding of SEO/SEM principles, paid search media, and social media advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Facebook Insights, and other performance tracking software.
- Excellent written and verbal communication skills with a strong command of the English language.
- Ability to work independently in a fast-paced environment and manage multiple projects with tight deadlines.