Deskripsi Pekerjaan
Join Ultimate Fitness Lab as we revolutionize the Southeast Asian fitness industry! We're seeking a passionate Digital Marketing Executive to drive our explosive growth and shape the future of fitness franchising. This remote role offers direct access to founders, flexible work arrangements, and a unique opportunity to make tangible impact from day one. You'll own our digital ecosystem, crafting data-driven campaigns that convert prospects into loyal members. With a competitive compensation structure combining base salary and performance incentives, your success directly translates to rewards. Help us build a fitness powerhouse while advancing your career in performance marketing.
Tanggung Jawab
- Develop, execute, and optimize performance marketing campaigns across digital channels (SEM, social media, display advertising)
- Manage end-to-end digital advertising budgets, ensuring maximum ROI and cost efficiency
- Conduct A/B testing and conversion rate optimization for landing pages and user funnels
- Track, analyze, and report on KPIs using tools like Google Analytics and marketing automation platforms
- Collaborate with founders to align marketing strategies with business objectives and franchise expansion goals
- Manage CRM systems and nurture leads through personalized email and content marketing
- Stay updated on digital marketing trends and competitor strategies in the fitness industry
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of hands-on experience in performance marketing and paid advertising
- Proven track record of managing digital campaigns with measurable ROI
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools
- Strong analytical skills with ability to interpret data and make strategic decisions
- Excellent written communication and copywriting abilities
- Self-motivated with ability to thrive in remote work environment
- Passion for fitness and health industry preferred