Deskripsi Pekerjaan
Are you a data-driven marketer looking to make a measurable impact? Ice Cube Marketing, recognized as one of the fastest-growing digital marketing agencies in Southeast Asia (Straits Times 2025), is seeking a highly analytical Digital Marketing Performance Specialist to join our remote team.
In this role, you won't just manage campaigns—you will master our proprietary growth methodologies to scale revenue for diverse SMEs. We pride ourselves on delivering high-ROI results, and we are looking for someone who shares our passion for performance marketing, strategic bidding, and creative optimization. If you are a self-starter who thrives in a fast-paced environment and wants to sharpen your skills under industry-leading experts, this is the perfect career move for you.
You will have the flexibility of working from home while collaborating with a high-performing, culturally diverse team. We provide the tools, the systems, and the mentorship; you provide the drive and the strategic mindset to execute high-impact campaigns that drive real-world growth.
Tanggung Jawab
- Develop, implement, and optimize high-conversion paid media campaigns across Meta Ads, Google Ads, and other digital platforms.
- Analyze campaign performance data daily to identify trends, troubleshoot underperforming ads, and implement actionable improvements.
- Execute A/B testing frameworks for ad creatives, copy, and landing pages to continuously improve Click-Through Rates (CTR) and Conversion Rates (CVR).
- Manage daily budgets to ensure efficient spend and maximum return on ad spend (ROAS) for our SME clients.
- Collaborate with the creative and content teams to produce high-performing ad assets based on data-driven insights.
- Prepare and present detailed performance reports to clients, clearly communicating growth milestones and strategic recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and algorithm changes to maintain a competitive edge.
Kualifikasi
- Minimum 2+ years of experience in performance marketing, specifically managing paid social or search campaigns.
- Strong analytical mindset with a deep understanding of KPIs such as ROAS, CPA, CPC, and LTV.
- Proven track record of managing marketing budgets effectively to drive measurable revenue growth.
- Proficiency in marketing analytics tools, including Google Analytics, Meta Ads Manager, and Google Ads dashboard.
- Excellent written and verbal communication skills in English to convey complex data to clients.
- Ability to work independently in a remote environment while meeting tight deadlines and project targets.
- A proactive attitude towards problem-solving and a constant desire to learn and implement new marketing strategies.