Deskripsi Pekerjaan
Join eClerx as a Digital Marketing Program Manager and drive the strategic execution of global digital marketing initiatives. This pivotal role requires end-to-end ownership of campaign lifecycles, ensuring seamless delivery across cross-functional teams while maintaining alignment with business objectives. You'll orchestrate complex digital programs spanning SEO, SEM, social media, and content marketing, leveraging data-driven insights to optimize performance and ROI. The position demands exceptional organizational skills to manage multiple concurrent projects, coordinate with international stakeholders, and implement robust reporting frameworks. As a key strategic partner, you'll identify process improvements, mitigate risks, and foster collaboration between creative, technical, and marketing teams to deliver impactful customer experiences in fast-paced digital landscapes.
Tanggung Jawab
- End-to-end program management of global digital marketing campaigns across SEO, SEM, social media, and content channels
- Develop and maintain program roadmaps, timelines, and resource allocation plans for multi-channel initiatives
- Coordinate cross-functional teams (creative, development, analytics) to ensure timely campaign execution
- Implement performance tracking frameworks and deliver regular program status reports to stakeholders
- Identify and mitigate program risks while implementing contingency plans for complex digital initiatives
- Optimize campaign performance through data analysis and A/B testing methodologies
- Collaborate with regional marketing teams to align global strategies with local market requirements
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 5+ years in program management
- Proven experience managing end-to-end digital marketing campaigns across multiple channels
- Advanced proficiency in project management tools (Jira, Asana, MS Project) and marketing automation platforms
- Strong analytical skills with experience in campaign performance metrics and ROI analysis
- Excellent stakeholder management and cross-functional communication abilities
- Agile/Scrum certification or equivalent project management methodology experience
- Experience managing international teams and global marketing initiatives