Deskripsi Pekerjaan
Join Pesta Pora Abadi as a Digital Marketing Senior Manager and lead our digital transformation initiatives. We're seeking a strategic innovator to architect and execute comprehensive digital marketing strategies across paid media, CRM, social platforms, and website ecosystems. This senior leadership role demands a visionary who can drive customer engagement, optimize conversion funnels, and deliver measurable ROI in Jakarta's dynamic market. You'll collaborate with cross-functional teams to align digital initiatives with business objectives while mentoring high-performing marketing specialists. If you're passionate about leveraging data-driven insights to shape brand narratives and accelerate digital growth, this role offers the perfect platform to elevate your career.
Tanggung Jawab
- Develop and implement integrated digital marketing strategies spanning paid media, CRM, social media, and website optimization
- Lead cross-functional teams to execute multi-channel campaigns aligned with business objectives
- Oversee budget allocation and performance analytics for digital marketing initiatives
- Optimize customer journey mapping and conversion funnel strategies
- Drive innovation in emerging digital channels and technologies
- Establish KPIs and reporting frameworks for campaign effectiveness
- Collaborate with sales and product teams to ensure cohesive marketing alignment
- Lead digital transformation initiatives within the organization
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 8+ years digital marketing experience with 3+ years in managerial roles
- Proven expertise in paid media, CRM platforms, and social media marketing
- Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools
- Experience managing digital teams and developing talent
- Track record of delivering measurable ROI in digital campaigns
- Knowledge of Indonesian digital market trends and consumer behavior
- Excellent communication and stakeholder management skills