Deskripsi Pekerjaan
Are you a data-driven marketer looking to elevate your career within the fast-paced banking sector? Welcome Bank (Rural Bank), Inc. is seeking a talented and analytical Digital Marketing SEO Officer to join our growing team in Ortigas. In this role, you will be the driving force behind our online visibility, ensuring that our digital presence effectively reaches the right audience at the right time.
As our SEO Officer, you will develop and execute comprehensive search engine optimization strategies that align with our banking products and services. You will work closely with our marketing team to improve organic search rankings, enhance user experience, and drive high-quality traffic to our digital platforms. If you are passionate about search intent, technical SEO, and conversion optimization, we want to hear from you!
Tanggung Jawab
- Develop and implement effective keyword strategies to increase organic search visibility for banking products.
- Perform comprehensive technical SEO audits and resolve site performance bottlenecks.
- Optimize website content, landing pages, and blog posts to align with SEO best practices and user intent.
- Conduct thorough competitive analysis to identify market trends and opportunities in the financial services sector.
- Monitor, analyze, and report on SEO performance metrics using Google Analytics, Search Console, and other industry tools.
- Collaborate with the web development and content teams to ensure seamless implementation of SEO recommendations.
- Stay up-to-date with the latest search engine algorithm updates and industry shifts to maintain a competitive edge.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- Minimum of 2-3 years of proven experience in a dedicated SEO or Digital Marketing role.
- Strong technical understanding of on-page, off-page, and technical SEO principles.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
- Solid understanding of web architecture and its impact on search engine crawling and indexing.
- Excellent analytical skills with the ability to translate complex data into actionable marketing insights.
- Ability to thrive in a highly regulated industry like banking with a strong focus on compliance and security.