Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for digital growth? Hudson Talent Solutions is seeking a talented Digital Marketing Specialist for a 12-month contract opportunity based in the Central Region. In this pivotal role, you will be the driving force behind our client's online presence, managing end-to-end digital asset strategy, corporate website optimization, and high-impact search campaigns.
You will work closely with cross-functional teams to ensure our digital footprint remains competitive and aligned with overarching business objectives. This is a fantastic opportunity for a specialist who thrives in a fast-paced environment and possesses a deep understanding of both organic and paid search landscapes.
Tanggung Jawab
- Plan, develop, and execute comprehensive digital marketing strategies across multiple platforms.
- Oversee the management and content optimization of the corporate website to enhance user experience and conversion rates.
- Execute and optimize Search Engine Optimization (SEO) strategies to drive organic traffic growth.
- Manage Search Engine Marketing (SEM) campaigns, including keyword research, ad copy creation, and budget management.
- Maintain and update digital assets to ensure brand consistency across all online channels.
- Analyze performance metrics and provide actionable insights through regular reporting to stakeholders.
- Collaborate with internal teams to align digital marketing initiatives with broader corporate communication goals.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 2-4 years of hands-on experience in digital marketing roles.
- Strong technical proficiency in Google Analytics, Google Ads, and major SEO tools (e.g., Ahrefs, SEMrush).
- Experience with Content Management Systems (CMS) such as WordPress or similar platforms.
- Excellent analytical skills with the ability to interpret data and translate it into successful campaign adjustments.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Strong written and verbal communication skills in English.
- Highly organized, proactive, and a collaborative team player.