Deskripsi Pekerjaan
Join The Travel Corporation's dynamic marketing team as a Digital Marketing Specialist! We're seeking a results-driven professional to spearhead our lead generation initiatives and drive customer acquisition across digital channels. In this role, you'll develop and execute data-driven marketing strategies that convert prospects into high-quality leads, directly contributing to our business growth. You'll leverage cutting-edge digital tools and platforms to create compelling campaigns that resonate with our target audience while optimizing conversion funnels for maximum efficiency. Collaborate with cross-functional teams to align marketing efforts with sales objectives and brand guidelines, ensuring consistent messaging across touchpoints. If you're passionate about digital innovation and thrive in a fast-paced environment, this is your opportunity to make measurable impact in the travel industry.
Tanggung Jawab
- Develop and execute multi-channel digital marketing campaigns focused on lead generation
- Optimize SEO/SEM strategies to increase organic traffic and qualified leads
- Manage paid advertising budgets across Google Ads, social media platforms, and display networks
- Analyze campaign performance metrics and generate actionable insights for optimization
- Create engaging content for email marketing, social media, and landing pages
- Implement marketing automation workflows to nurture leads through conversion funnel
- Collaborate with sales team to align marketing initiatives with pipeline goals
- Monitor industry trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 3 years experience in digital marketing with proven lead generation success
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools
- Strong analytical skills with ability to interpret data and optimize campaigns
- Experience developing content strategies for B2B/B2C travel audiences
- Excellent written and verbal communication skills in English and Bahasa Indonesia
- Creative problem-solving mindset with attention to detail
- Ability to manage multiple projects in deadline-driven environment