Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for driving e-commerce growth? Onsource Inc. is seeking a talented Digital Marketing Specialist to join our dynamic team in Manila. In this role, you will be the engine behind our customer acquisition and retention strategies, specifically focusing on leveraging email marketing automation and personalized product recommendations to drive online conversions.
You will work closely with our marketing and product teams to optimize the customer journey, test new marketing channels, and analyze campaign performance to maximize ROI. If you are creative, analytical, and thrive in a fast-paced environment, we want to hear from you!
Tanggung Jawab
- Develop, execute, and monitor end-to-end email marketing campaigns to drive subscriber engagement and online purchases.
- Implement and optimize personalized product recommendation engines to enhance the customer shopping experience.
- Analyze campaign performance metrics (CTR, conversion rates, ROI) and provide actionable insights for continuous improvement.
- Manage customer segmentation strategies to deliver highly targeted content to specific audience demographics.
- Conduct A/B testing on subject lines, email layouts, and call-to-action buttons to maximize performance.
- Maintain a content calendar that aligns with promotional events, product launches, and seasonal trends.
- Collaborate with the creative team to ensure brand consistency across all digital touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing, specifically within an e-commerce environment.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar).
- Strong understanding of conversion rate optimization (CRO) principles and customer lifecycle management.
- Excellent analytical skills with the ability to interpret data and generate actionable reports.
- Strong copywriting and editing skills with a keen eye for detail.
- Ability to work independently, manage multiple projects, and meet tight deadlines.