Deskripsi Pekerjaan
We are seeking a dynamic Digital Marketing Specialist to take full ownership of our clients' digital ecosystem. This is not a maintenance role – we need a strategic driver who will revolutionize our online presence, execute data-driven campaigns, and deliver measurable growth. You'll develop comprehensive digital strategies across SEO/SEM, social media, email marketing, and content creation while optimizing conversion funnels and analyzing performance metrics. The ideal candidate thrives in fast-paced environments, embraces innovation, and has a proven track record of scaling digital channels.
Join our team to leverage cutting-edge tools and methodologies to amplify brand visibility, generate qualified leads, and drive revenue. This role offers autonomy to experiment with emerging trends while collaborating with cross-functional teams to ensure cohesive brand messaging across all touchpoints.
Tanggung Jawab
- Develop and execute end-to-end digital marketing strategies across SEO/SEM, social media, email, and content channels
- Manage PPC campaigns, optimize ad spend, and maximize ROI through data-driven decisions
- Oversee social media community management, content creation, and paid advertising initiatives
- Analyze performance metrics using Google Analytics, SEO tools, and marketing automation platforms
- Design A/B tests and conversion rate optimization experiments to improve funnel performance
- Collaborate with design teams to create compelling visual assets and landing pages
- Generate monthly performance reports and present actionable insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience with proven campaign results
- Expert proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools
- Strong understanding of conversion rate optimization and marketing automation platforms
- Experience managing multi-channel digital campaigns with measurable ROI
- Excellent analytical skills with ability to translate data into actionable strategies
- Proficiency in HTML/CSS and marketing automation tools (HubSpot, Mailchimp)
- Portfolio demonstrating successful digital marketing initiatives