Deskripsi Pekerjaan
Join Genpact as a Digital Marketing Specialist and drive impactful digital campaigns that elevate brand visibility and customer engagement. You'll craft data-driven strategies across social media, email, and SEO channels while analyzing performance metrics to optimize ROI. Collaborate with cross-functional teams to create compelling content that resonates with target audiences, and stay ahead of industry trends to implement innovative solutions. This role offers the opportunity to shape Genpact's digital footprint in the competitive Philippine market while honing your expertise in analytics, automation, and emerging marketing technologies.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social media, email, and SEO channels
- Analyze campaign performance metrics using tools like Google Analytics to identify optimization opportunities
- Manage content creation calendars for blogs, social platforms, and email newsletters
- Coordinate with design teams to produce visually compelling marketing assets
- Monitor industry trends and competitor activities to inform strategic decisions
- Implement A/B tests for landing pages and ad creatives to improve conversion rates
- Prepare monthly performance reports with actionable insights for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 2+ years of experience in digital marketing with proven campaign results
- Proficiency in digital tools (Google Analytics, Facebook Ads Manager, Mailchimp)
- Strong analytical skills with ability to interpret data and derive insights
- Excellent written communication for content creation and email marketing
- Knowledge of SEO/SEM best practices and algorithm updates
- Ability to manage multiple projects with competing deadlines