Deskripsi Pekerjaan
Mapua University is seeking a passionate and creative Digital Marketing Specialist to join our dynamic Marketing and Communications team. In this pivotal role, you will take the lead in driving the comprehensive digital marketing strategy for our groundbreaking partnership with Arizona State University (ASU), a global leader in innovation and online education.
You will be responsible for crafting compelling narratives that resonate with prospective students, parents, and academic partners. Your work will directly enhance the visibility, prestige, and enrollment for the Mapúa-ASU joint programs, leveraging both institutions' rich heritage in engineering, technology, and modern learning.
This is an exceptional opportunity to work at the intersection of two world-class institutions. You will play a key role in shaping the future of higher education in the Philippines by utilizing advanced digital marketing tactics to promote globally recognized innovative degree programs. If you are a forward-thinking marketer with a passion for education, we want to hear from you.
Tanggung Jawab
- Develop, execute, and optimize multi-channel digital marketing campaigns (SEO/SEM, email, social media, display advertising) to drive enrollment and brand awareness for the Mapúa-ASU partnership.
- Plan and manage the social media content calendar across platforms like LinkedIn, Facebook, Instagram, and TikTok, building a vibrant online community for prospective students.
- Create high-quality, engaging content including blog posts, videos, infographics, and testimonials that highlight the unique value proposition of the joint programs.
- Monitor, analyze, and report on KPIs using tools like Google Analytics, Meta Business Suite, and CRM systems to make data-driven decisions and optimize campaign performance.
- Manage the paid advertising budget, conduct A/B testing on ad creatives and landing pages to maximize ROI and conversion rates.
- Collaborate closely with the Mapúa academic team and the ASU marketing department to ensure brand consistency and strategic alignment across all digital touchpoints.
- Stay ahead of emerging digital marketing trends, tools, and best practices within the higher education sector to ensure continuous innovation and a competitive edge.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a highly related field.
- Minimum of 2–4 years of proven, hands-on experience in digital marketing, preferably within the education sector, e-commerce, or a high-growth environment.
- Demonstrable expertise in SEO, SEM, social media management, and email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Strong copywriting and content creation skills with a keen eye for visual storytelling (experience with Canva, Adobe Creative Suite, or video editing software is a plus).
- Proficiency in analytics tools (Google Analytics, GA4, Meta Business Suite) to extract insights and generate actionable performance reports.
- Excellent project management and organizational skills, with the ability to juggle multiple campaigns and meet tight deadlines in a fast-paced environment.
- Outstanding verbal and written communication skills in English and Filipino.
- A genuine passion for education, innovation, and a data-driven growth mindset.