Deskripsi Pekerjaan
Are you a data-driven creative with a passion for building brands online? Our client, a leading organization based in the vibrant business district of Pasay City, Metro Manila, is seeking a highly motivated and results-oriented Digital Marketing Specialist to join their growing team.
In this pivotal role, you will be the architect of our online presence. You will take full ownership of managing and growing our social media platforms, crafting compelling content strategies, and driving measurable results through innovative digital campaigns. This is not just a social media management role; it is a strategic position where your insights and creativity will directly influence business growth.
You will dive deep into analytics to understand audience behavior, optimize paid advertising spends across Meta and Google, and ensure our brand voice is consistent and engaging across all touchpoints. From planning content calendars to analyzing conversion funnels, you will have the autonomy to experiment, optimize, and succeed.
We are looking for a proactive team player who is obsessed with digital trends. If you have a proven track record of increasing engagement, driving traffic, and generating leads through both organic and paid channels, we want to hear from you. Join us in Pasay City and take your digital marketing career to the next level!
What We Offer: A collaborative work environment, opportunities for professional development, competitive compensation package, and the chance to make a real impact.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok) to increase brand awareness and engagement.
- Plan, create, and schedule high-quality content (graphics, videos, copy) using tools like Canva, Adobe Suite, or Hootsuite.
- Monitor social media channels, respond to comments/messages, and foster a strong online community.
- Analyze campaign performance using Google Analytics, Meta Business Suite, and other analytics tools, providing actionable insights and reports.
- Manage and optimize paid advertising campaigns (PPC, Social Ads) to drive traffic and conversions within budget.
- Collaborate with the creative team to ensure brand consistency across all digital channels.
- Stay up-to-date with the latest trends and best practices in digital marketing and social media algorithms.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of proven experience as a Digital Marketing Specialist or similar role.
- In-depth knowledge of SEO/SEM, Google Analytics, and social media advertising platforms.
- Exceptional written and verbal communication skills in English.
- Highly creative with strong analytical and project management skills.
- Experience with email marketing platforms (e.g., Mailchimp) is a plus.
- Proficiency in content creation tools such as Canva or Adobe Creative Suite.