Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for driving algorithmic growth and high-impact engagement? Health Lane Family Pharmacy Sdn Bhd, a leading name in the Malaysian healthcare retail sector, is seeking a talented and proactive Digital Marketing Specialist to join our dynamic team in Kuala Lumpur.
In this role, you will be the architect behind our digital footprint. You will not only develop robust marketing strategies but also optimize our content to perform exceptionally across social media algorithms and search engines. Your work will directly influence how our community engages with our healthcare solutions, ensuring that our brand remains top-of-mind for health-conscious families across Malaysia.
If you are a creative strategist who thrives on analytics, A/B testing, and building community loyalty, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and customer loyalty.
- Optimize content and ad campaigns for algorithmic success to drive high engagement rates across all social media platforms.
- Manage end-to-end digital marketing campaigns, from conceptualization and budget management to performance reporting.
- Conduct regular A/B testing on ad creatives and landing pages to improve conversion rates.
- Collaborate with cross-functional teams to integrate digital marketing initiatives with in-store promotional activities.
- Monitor and report on KPIs, providing actionable insights to optimize ROI.
- Stay up-to-date with the latest industry trends, tools, and platform algorithm updates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2–3 years of hands-on experience in digital marketing or social media management.
- Proven track record of managing successful digital campaigns with measurable growth in engagement.
- Strong understanding of social media algorithms (Meta, TikTok, Instagram) and SEO principles.
- Proficiency in marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Analytical mindset with the ability to translate complex data into creative strategy.
- Knowledge of the healthcare or retail pharmacy industry is considered a significant advantage.