Deskripsi Pekerjaan
Are you a performance-driven marketer ready to make a tangible impact? Continuity Success Consulting is seeking a highly motivated Digital Marketing Specialist to join our rapidly expanding tech ecosystem. We are one of Malaysia’s fastest-growing groups, specializing in cutting-edge AI, Point-of-Sale (POS) systems, and robotics solutions.
In this role, you will be given full ownership of our paid media strategy. You won't just be executing campaigns; you will be the architect of our digital growth, managing multi-platform advertising efforts that directly influence brand visibility and customer acquisition. If you thrive on data-driven decision-making, creative problem-solving, and the fast-paced nature of the tech industry, we want to hear from you.
You will work closely with leadership to scale our presence, optimize conversion funnels, and experiment with emerging trends in digital marketing. This is an exceptional opportunity to take complete ownership of your professional output and see the real-world impact of your work within a dynamic, innovation-focused environment.
Tanggung Jawab
- Develop, implement, and manage high-performing paid media campaigns across platforms including Google Ads, Meta Ads, and LinkedIn.
- Take full ownership of end-to-end campaign lifecycles, from audience targeting and creative asset direction to budget management and optimization.
- Analyze campaign performance metrics daily to identify trends, improve ROI, and ensure targets are met or exceeded.
- Collaborate with internal design and technical teams to craft compelling ad copy and visual content that resonates with our target demographics.
- Manage conversion rate optimization (CRO) strategies for landing pages and customer funnels to enhance lead acquisition.
- Conduct A/B testing on ad sets and creative assets to continuously refine performance strategies.
- Stay ahead of digital marketing trends, specifically within the AI, robotics, and SaaS sectors, to keep our brand competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience (2-4 years) managing paid media campaigns with a track record of scaling results.
- Hands-on expertise with Google Analytics, Google Ads Manager, and Meta Business Suite.
- Strong analytical mindset with the ability to turn data insights into actionable marketing strategies.
- Excellent communication skills and a high degree of creativity in ad copywriting and visual storytelling.
- Ability to thrive in a fast-paced environment and handle multiple brand projects simultaneously.
- Prior experience in the tech, AI, or B2B SaaS space is highly preferred.