Deskripsi Pekerjaan
Are you a passionate marketer looking to make an impact in the renewable energy sector? Pathgreen Energy is seeking a creative and data-driven Digital Marketing Specialist to join our growing team in Petaling Jaya. In this role, you will play a pivotal part in shaping our online presence, driving brand awareness, and converting leads for our sustainable energy solutions.
We are looking for a digital native who understands the nuances of content strategy, social media engagement, and performance marketing. If you are eager to elevate a mission-driven brand and work in a collaborative environment that values innovation, we want to hear from you. You will have the opportunity to manage end-to-end campaigns, analyze market trends, and help Pathgreen Energy lead the transition to a greener future.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand visibility.
- Create and curate engaging content for social media platforms, website, and email newsletters.
- Execute SEO/SEM campaigns to drive organic and paid traffic to our online platforms.
- Monitor and analyze campaign performance metrics (ROI, KPI, conversion rates) and provide actionable insights.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Manage social media communities and respond to inquiries to enhance customer engagement.
- Keep up-to-date with the latest industry trends and digital marketing technologies.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 1-2 years of experience in digital marketing or social media management.
- Strong understanding of SEO, SEM, and Google Analytics tools.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Cloud) and social media management platforms.
- Excellent written and verbal communication skills in English and/or Malay.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Passionate about sustainability and the renewable energy industry.