Deskripsi Pekerjaan
Join RS Sedayu General Hospital's dynamic marketing team as a Digital Marketing Specialist! We're seeking a creative and data-driven professional to elevate our digital presence in the competitive healthcare landscape. Enjoy a competitive compensation package, comprehensive health insurance, and a flexible hybrid work model in our state-of-the-art hospital facility. You'll develop integrated digital strategies to increase patient engagement, drive website traffic, and enhance brand awareness across multiple channels. This role offers the unique opportunity to make a tangible impact on community health while advancing your career in digital marketing within a respected medical institution.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Create engaging content for digital platforms including website, social media, and patient newsletters
- Manage paid advertising campaigns (Google Ads, Meta Ads) with budget optimization
- Analyze campaign performance metrics and provide actionable insights for continuous improvement
- Collaborate with healthcare teams to align marketing initiatives with patient care goals
- Monitor industry trends and implement innovative digital marketing techniques
- Oversee website analytics and implement conversion rate optimization strategies
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Proficiency in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs)
- Strong experience with social media management and content creation
- Knowledge of healthcare marketing regulations and compliance standards
- Excellent analytical skills with ability to interpret complex data
- Fluency in English and Bahasa Indonesia